- The “sweet-spot” when it comes to writing family material is ages 8 to 12. Kids older than 12 aren’t interested in family material and kids younger than 8 have difficulty understanding more complex plots.
- The vast majority of C&F material reviewed at Walden is either an older, “classic” kids book, a brand-new book galley written by a well-established writer or work already adapted from one or the other.
- Very few original spec scripts make it through the reviewing process.
Very informative and educational stuff.
And the Henshaw continues his series on Canadian TV ratings (or the lack thereof) with part two entitled: The Dentist.
We're falling behind our audience. Exposure to the material from my Dentist's building's video store means I can't watch much Canadian TV drama anymore. It's just too fricken uninspired and boring. Perhaps not in concept or inspiration, but almost certainly in execution. We have countless new or debuting shows which look and feel exactly like material we made back in the 1980's. So, if I can't get excited enough to watch this stuff, how attractive is it to people who are coming to it fresh?
To attract audiences, we've got to start doing things different. The concept that the average Canadian wants shows that poke polite fun at politicians, deal with "issues" without getting too in-your-face about it and depend on Peter Mansbridge for their news, are woefully out of date.
His examples of how far we're falling behind the rest of the world, not only in terms of technology but also in terms of innovative and exciting storytelling, are a real eye opener.