Sort of like principal photography, or principle photography. A colleague of mine got into a big debate the other day with co-producer about which version is correct. He (and I) thought it was principal, she thought principle...and we're still not sure of the right answer.
According to Wikipedia:
Principal photography refers to the phase of film production during which the movie is actually shot, as distinct from pre-production and post-production.
But if you Google principle photography, it comes up everywhere...like IGN:
X-Men Wraps Principle Photography
by Steve Head
February 10, 2000 - We are able to confirm that X-Men has recently completed principle photography. However, second unit photography will continue for the next week or so in various locations.
So who knows...though I still think it's principal.
Anyway, some shameless promotion of something that has nothing to do with me - here is the 2nd webisode/wepisode? of Sanctuary, Damian Kindler's high-end and strictly online sci fi/supernatural series.
Been interesting reading some of the comments on the forums about this ground-breaking venture...fanboy/girls are extremely complimentary but there is some grumbling about the two week wait between the release of each 15 minute segment (or act, I suppose). And I can understand that...we are so used to the 'TV hour' format and structure (42 minutes approx) for this genre of series, it's going to take some time to break viewers of that habit.
The other primary discussion point seems to be about the disparity in the pricing of segments for each territory around the world. Apparently it costs about a third more for each HD ep download in Australia, New Zealand, the U.K. etc. than it costs here in North America. The consensus seems to be sanctuary for all should be 'one price for all'.
I hope (for Damian's sake) they work all this stuff out and begin to discuss the creative and storytelling proper, though I fear that might not be able to occur until an hour or two has been posted and the whole can be digested as opposed to just the parts.
But forge on, good people...may PRINCIPAL photography begin soon on your next slate of Sanctuary WEBISODES.