Seems like bloggers are the new "black" when it comes to television networks looking for places and people to promote their shows. This Wall Street Journal article spells it out:
Who says you can't buy love? Trying to tap into the burgeoning power of blogs as promotional tools and fed up with the jaded attitudes of professional critics and TV feature writers, studios and networks are flooding bloggers with free stuff in hopes the flattered recipients will reward them with positive coverage.
Flowing into the trough is everything from fancy gym bags and toasters to video iPods and free trips. Some networks -- in the spotlight this week as they unveil their fall schedules to advertisers -- have even borrowed a term from the technology industry to describe the strategy: blogola.
So I'm putting out the call - Uninflected Images is looking for anything...anything: a The Best Years (Global) t-shirt? Some Across The River To Motor City (CHUM) paperweights? Or a few Blood Ties (CHUM) handkerchiefs? Perhaps a Whistler (CTV) snowboard? Or a Robson Arms (CTV) bong? A Smart Woman's Survival Guide (W Network) organizer?
How about an Instant Star (CTV) nightlight? Or a Second City's Next Comedy Legend (CBC) coaster? Or a Little Mosque On The Prairie (CBC) toque? Hell, I'll even take a box of Durham County (Astral/TMN/Movie Central) killer cereal...
And. I. Will. Gush.
And if the Canuck networks aren't slingin' swag, I'll be chasing after Fox to score some Sarah Connor Chronicles 'Skynet' mugs...after a tour of star Lena Headey's trailer, of course.
But just watch...the Chronicles goodies will probably be sent out from Global or CTV after they spend all kinds of dough buying the series from the U.S. later this month. Meanwhile our homegrown shows still struggle to just stock the craft service table, much less get some decent promotion.
Still, bloggers can't be choosers...swag is swag.
Bring it on...