And I counted 7 (seven!) ads for it over the course an hour of watching Canada's Comedy Network last night (the CBS show is being simulcast on CTV, who in turn owns Comedy Network...you get the picture)...make it stop!
And Canuck pub broadcaster CBC announced its fall programming slate...no real surprises (although I suppose officially renewing Intelligence could be one)...much ado about international buys/co-pros The Tudors and Torchwood (don't you UK readers hate this show?), Little Mosque, lots of sports and lots of reality: No Opportunity Wasted, Triple Sensation, and more Test The Nation and Dragon's Den.
CBC-TV's Executive Director Kristine Layfield puts it like this:
Layfield admitted the schedule is an attempt to attract younger audiences (but) wants to draw all viewers who want more than the "typical American programming that they're going to get on our competition. Television is about trying and risk and experimentation. It's also about doing it in as measured a way as you can," Layfield said.
"We have to try things that are different. We can't just make Canadian versions of American shows. We have to make things that are truly our own."
So, there you go...and while Variety reported the announcements as "light in homegrown drama", the Globe & Mail's coverage of the same event saw CBC head honcho Richard Stursberg promise "a new direction" and he went on to say "they are gunning for their best ratings in ten years."
But as 2006 proved (Stursberg setting a goal no less than 1 million viewers per primetime program and falling woefully short), false promises seem to mean piss all in relation to keeping your job at the Canadian nets (as opposed to say... Kevin Reilly at NBC)...cuz up here, if you fail, you just get to try again the next year.