From Playback and Variety:
NFL lands on CTV
For the first time, the most-watched sporting event in North America will air on CTV, as the network announced Tuesday it has secured a three-year broadcast deal with the National Football League that includes ratings powerhouse the Super Bowl.
"Securing a strong appointment brand like the NFL is in keeping with our program strategy of generating continued upward momentum across the entire CTV schedule," said CTV prexy of programming and chair of the CTV Media Group Susanne Boyce.
From Global (who lost the NFL rights):
"At the end of the day, however, the business reality presented wasn't one that we deemed economically sound in the long term for our networks or our advertising partners," said programming boss Barbara Williams, adding that the broadcaster will be "reinvesting these programming dollars in the acquisition and production of primetime content."
Production of primetime content?!
Perhaps this is the injection of support into indigenous drama we were looking for from the CRTC...just kinda indirectly sort of you know.