And here is a fascinating article about the ins and outs of Nielsen ratings from the Washington Post including the top rated 'time-shifted' programs from 2006, why 'Studio 60' is still on the air though it seems like nobody is watching, and 'I did not know that' info like:
"American Idol," meanwhile, had the most product placements on broadcast TV this year with -- you want to be sitting down -- 4,086 occurrences in calendar 2006, which in the case of "Idol," really means between January and May. "Idol" is the Mount Everest of product placement. Nothing else touches it. The No. 2 show on the 2006 Product Placement Top 10 is "The Amazing Race" with a mere 2,790 occurrences, followed closely by "Extreme Makeover: Home Edition" with 2,701.
We're guessing about 3,346 "Idol" product placement occurrences come in the form of those three insidious red Coca-Cola cups prominently placed in front of judges Paula Abdul, Simon Cowell and Randy Jackson. Every time the camera cuts to Paula sitting at the judges' desk drinking "whatever" out of that Coke cup, it counts as one "occurrence," a nice Nielsen spokeswoman explained to The TV Column.
Isn't that fascinating? I dunno...I thought so. Someone must really be raking in the dough with that show though.
And look, another cool video....
...Fatboy Slims 'Weapon of Choice' starring Christopher Walken.