In the past decade, we've watched as several of the U.S. cable nets began to premiere new series in the summertime, some to moderate success. HBO and Showtime began specifically premiering series 'off prime', as in during the so-called 'down times' like March and June.
And over the next several weeks, there will be no less than 11 series premiering, and at least 5 favourites returning to the airwaves. That's a lot of new TV to have to keep track of again.
This USA Today article examines how the networks have fared thus far with their 2006/07 slate and profiles some of these new series. And this complimentary USA Today article attempts to explain this emerging trend in programming and scheduling. Most of it seems to relate to either trying to avoid 'The Idol', or trying to let existing series eventually find an audience.
At any rate, it seems we're almost at the point of expanding 'pilot season' to being all year round; and should start to question the value of 'sweeps months' and how relevant they really are anymore.
Nevertheless, these new shows TVQ better be spectacular.
TVQ measures the familiarity and appeal of all regularly scheduled broadcast programs, in all scheduled dayparts, to determine targeted audience attraction.
The strength of a program is not always apparent in Nielsen ratings. Programs often succeed when their early TVQ Scores predict on-air success, before the Nielsen ratings can catch up. Programs can achieve strong Nielsen ratings and not have strong appeal. The weak appeal is camouflaged by the "lead-in" and "lead-out" programs.
TVQ measures how much an audience likes the programs.
When I was on U.S. shows and we were looking for a 'star', network and company execs would always be asking if the person we might suggest had 'good TVQ'. I always wondered what that meant exactly. Good 'television' quotient? Bottom line was whether the performer was recognizable to audiences and were they generally liked by viewers.
But looking into it today, stars seem to get categorized as to whether or not they have good Performer Q.
Performer Q measures the familiarity and appeal of personalities in a variety of categories to determine targeted audience attraction. Performer Q data enables clients to make informed decisions about a specific personality's demographic appeal and/or examine the field of possible alternatives.
So in a (somewhat) related topic (and speaking of returning supposed favs), will someone explain to me the Jennifer Love Hewitt attraction?
No offense, but 'Ghost Whisperer' is like watching paint dry while having a tooth extracted... yet it continues to perform well. And a quick review of J LoH's other recent movies and/or television shows reveals nothing to get excited about...at least not in the acting department. Then why the love? And the answer can't just be her boobs. There are many actresses with nice boobs. In fact, most if not all of them have nice boobs. Besides, a good portion of her fans appear to be female. So how come her TVQ/Performer Q is so darn high?
It can't all be attributed to 'Party Of Five', can it?
SONG&ARTIST? - "Say that you'll be true
Say that you'll be true
Say that you'll be true
And never leave me blue..."