This recent Axe commercial completely befuddles me...I mean, who is it targeting as buyers - men who want to be an irresistible 'chocolate man'? Or women who want their men to smell good enough to eat (begging the question...does the body spray actually smell like chocolate?)?
Not to mention the creepy smile, the tearing off of his nose, digging a strawberry into his belly, taking a bite out of his butt, losing his arm?!, and putting his wiggling fingers inside of a box as a present??!!!
Even the song lyrics have an ominous undertone:
When a cold chill begins to burn at your very soul
That's the sweet touch of Love.
When just the drop of a name begins to sting your very toe
That's the sweet touch of Love
Just the thought about seeing you would blow my mind
That's the sweet touch of Love"
Personally I find it all very disturbing.