CNBC's Squawk On The Street's Erin Burnett even went so far as to proclaim the success of the Snuggie as proof that television (or TV advertising) as a medium isn't dead. I don't know if I'd go that far...what Allstar Products Groups President Scott Boilen had to say makes a little more sense:
Scott Boilen, president and CEO of Allstar Products Group, the company that conceived and markets the Snuggie, credits pop culture for some of its success and not necessarily the resurgence of TV.But then again, they seem to be saying that mocking a product can lead to people wanting the product. What the huh?
"Every once in a while, a product transcends advertising to become part of pop culture," Boilen said to USA Today in an article by Maria Puente.
Puente also pointed out the Web phenomenon the Snuggie has become.
"Indeed, Snuggies seem to be everywhere. See them on Facebook - nearly 250 groups, pro and con; one fan club lists 5,999 members," Puente wrote. "Watch them on YouTube - nearly 300 parody videos posted, including one titled ‘The Cult of the Snuggie,' with 146,000 views as of Tuesday."
I still don't get it. The Snuggie is fugly, and that shot of the family in their cultish-looking Snuggies at the baseball game makes me want to run so far away from these things, and yet...they're making someone a killing.
Are the makers of the Snuggie really giving people what they want? Or do people just want what we give them. Maybe we do overthink all of this making quality shows and products. Maybe it is really only about keeping it simple, or stupid, or both.