Thursday, July 26, 2007

Baby Want...TV

Well the CRTC is keeping busy at least in these dog days of summer. Earlier this week they turned down the application for Canada One - a new multicultural TV channel --- but they approved Baby TV, a 24/7 commercial free digital network aimed at toddlers aged 3 and under.
From Media In Canada and C21:

Los Angeles-based BabyFirstTV is launching its channel in Canada, aiming to reel in parents and children for a co-viewing experience on Bell ExpressVu and Rogers' PersonalTV. The subscription-based service provides interactive experience for parents and toddlers, covering areas such as language, math and creative skills with its programs. Programming on the channel is 80% original and offers subtitles for parents.

BabyTV recently received approval by Canada's regulatory body CRTC for distribution in Canada and will become available to Rogers digital subscribers this week. The Canadian rollout will include free access for Bell and Rogers subscribers for this summer. BabyFirstTV is now available in 26 countries.

Now to me, this just seems wrong. Even in our world of niche television networks, a channel that is essentially designed to allow or even encourage parents to do this:

...seems like it's just going to have us end up with a country of babies that look like this:


1 comment:

Anonymous said...

Haha Cool monster baby.