Wednesday, July 07, 2010

Old Spice Scores Again

It's NEVER as good the second time around (see first ad HERE), but it's still pretty darn good.





Like the first spot, it seems there's got to be tons of CGI...but as the making of the first one showed, the mo of this campaign seems to be more about marrying the real and the practical with some sleight of film making illusion.

I'm sold.

7 comments:

Stephen Gallagher said...

Funny how such ingenious staging still fascinates, where achieving the same effects digitally would now merit only a "Meh." So it seems a shame to include the 'swan dive' with its obvious wire removal. They did the same thing the first time around when they CG'd in the bottle rising out of his hand, thereby spoiling their perfect score.

For me the most impressive thing is the way he doesn't even look down when he knows his nuts are heading for that saddle.

江冠彭珮李佳宏陽筠 said...

Hello~安安唷~很高興見到你哦!!............................................................

ju吳phe宇te佳ns said...

人因夢想而偉大,要堅持自己的理想哦..................................................................

柏強 said...

好的blog就是要回應!............................................................

吳婷婷 said...

如果,人類也像鼠輩一般,花很多時間來吃飯和睡覺,一定會改善健康。 ............................................................

林彥以林彥以 said...

河水永遠是相同的,可是每一剎那又都是新的。. . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

鄭雅琦鄭雅琦 said...

耐心是一株很苦的植物,但果實卻很甜美。..................................................