I'm On A Horse, Or Am I?

Great ad, but can you spot the CGI?

Watch this behind the scenes about the making of the commercial...you'll be surprised how little computer graphic imaging there actually was.




Which brings me to today's "Thing that makes you go hmmm..." Since so many of our movies, TV shows, advertisements, etc. now use liberal amounts of CGI relatively seamlessly, does it really matter if it was done live or 'in post' anymore?