Music Video Fun...

...and how it was done.




Feels kinda Ben Foldsy, but still Friday Fun worthy.

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For TV Fans With A Capital F Only

Josh Friedman pops his blogging head up with an EPIC post about TV: Procedural vs. Event Television...hits vs. duds...world-building vs. the real world... Sledgehammer's vs. Whores. It must be nice to blog like, I dunno...once a year, and still have everyone salivating to read what you have to say.

F is for fan, but it also should be for Friedman.

A taste:

With the death of Lost and 24, we find ourselves looking for the next bit of pop culture big-fucking-dealness that we can get ourselves all worked up for. And when I say "we" I'm referring to Fans of TV with a capital F and not simply those for whom TV is the thing that occupies the space between dinner and the sleep apnea machine. We Fans of TV want that Big Sexy Going Down the Rabbit Hole Feeling and no matter how much my mother loves Simon Baker, The Mentalist just isn't going to do it for us.

The Mentalist, is, however, going to make a shitload of money for all involved. It's easy on the eyes and is habit-forming much in the same way two glasses of red wine a night is: you'll get a nice, warm buzz but you're not gonna get really wasted and wake up with Cobb's malevolent freight train blasting through your cortex. The Mentalist isn't the best sex you've ever had, but it's also not likely to leave you to finish yourself off while your partner falls asleep to reruns of "Cheaters".

The Character-driven Procedural works for a number of reasons, but the biggest and the best of them is this: they almost never get picked up to series without a Serious Asswhipping Actor in the lead. Simon Baker. Hugh Laurie. Tony Shaloub. Kyra Sedgwick. Angie Harmon. These are legitimate cleanup hitters in any TV lineup. They might not be the favorites of the genre crowd. You might not stand in line for their autograph. And you are not going to see them down at Comic-Con doing funny panels with Jeff "Doc" Jensen. Why? Because they are too busy making the other twenty million people who watch tv every night love them.

"Event" television, on the other hand (and here we can probably insert the word "genre" or "science fiction"), usually demands a big canvas, a big cast of characters, and a large concept that often dominates. It's ideas first, characters second, and that, dear friends, is often a recipe for tv disaster. FlashForward tried to balance a lot of character work on the big bouncing back of their elephantine idea but the show never found a proper stride and a lot of people were knocked off into the pachyderm shit. Warehouse 13 works for SyFy because it's what X-Files would be if Mulder and Scully took Ecstasy and dry-humped their way through a Freak of the Week. Which is to say, a quirky procedural.

And then Friedman goes on to tell one of the best stories you'll read all year...his own personal little procedural adventure.


Go read it now HERE..it's well worth the ride.

Thanks Josh. Made my day.

Old Spice Scores Again

It's NEVER as good the second time around (see first ad HERE), but it's still pretty darn good.





Like the first spot, it seems there's got to be tons of CGI...but as the making of the first one showed, the mo of this campaign seems to be more about marrying the real and the practical with some sleight of film making illusion.

I'm sold.