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Unless Chicago is kept off the scoresheet this pool is going right down to the wire.
"3D's time has come. You see it in the blockbuster global box office success of Avatar and the 3D commercial success by major brands such as Sprint, Mazda and Vodafone. The advertising community is now ready and eager to capitalize on 3D's immersive effect," said Stewart. "But, across the creative community, we still have a lot to learn as we all tool up for 3D production."
3-D is a waste of a perfectly good dimension. Hollywood's current crazy stampede toward it is suicidal. It adds nothing essential to the moviegoing experience. For some, it is an annoying distraction. For others, it creates nausea and headaches. It is driven largely to sell expensive projection equipment and add a $5 to $7.50 surcharge on already expensive movie tickets. Its image is noticeably darker than standard 2-D. It is unsuitable for grown-up films of any seriousness. It limits the freedom of directors to make films as they choose. For moviegoers in the PG-13 and R ranges, it only rarely provides an experience worth paying a premium for.
And while his own star keeps rising, Baruchel is pleased at the attention he’s bringing to Canadian movies like The Trotsky. An outspoken patriot, he consistently returns home to lend his name to local films.
In fact, he finds it appalling that most other Canadian celebrities don’t do the same (ahem… Michael Cera, where you at?) or that when they do it’s usually because they’ve failed to make a dent stateside.
“I think that’s a shitty lesson, a shitty moral and a shitty truth,” Baruchel fumes. “To tell Canadian kids that the only time Canadians want to be working here is when they can’t get work in the States, that’s fucked. I will always have a career in both countries as best I can.”
The acquisition and production of programs represented 75.2% of all expenses, which came down from $2.1 billion in 2008 to $2 billion in 2009. Private broadcasters invested 3.3% less on Canadian programming last year, or $599.4 million compared to $619 million. In 2009, broadcasters paid $176.2 million to independent producers to acquire programming, which amounted to an increase of $30.2 million in one year.
Meanwhile, spending on foreign programming reached its highest level yet at 59% of all programming expenses, or $846.3 million. This total represented a 9.2% increase over the $775.2 million that was spent in 2008.
In 2009, these services spent $1.08 billion on Canadian programming, which was roughly the same amount as the previous year. Of the overall programming expenditures, $357.1 million was paid to independent producers to acquire Canadian programs.
Although investments in Canadian programming were essentially at the same level, these services directed $521.8 million to foreign programming. This represented an increase of 36.7% from the $381.6 million reported in 2008.