Swamped with a new project or two, so a quick link roundup. Fall TV is moving into the middle innings...no serious winners or losers, but everybody seems to agree that it's been pretty underwhelming. Yes, Pushing Daisies got a pickup (yeah...yeah), and in my opinion Chuck and Life (more on this show soon) are pretty solid, but I do find my attention wandering. This LA Times article (free registration) notes viewers overall are down another 11 percent from last year, thinks Heroes needs a lifeline, and sees general sluggishness in tee-vee land all around...while this MSN article is a little less kind.
Broadcasters have no one to blame but themselves, contends one analyst.
"The networks haven't delivered the compelling new shows that viewers get excited about," said Shari Anne Brill of ad-buyer Carat USA. She recalled instant, buzzed-about hits "Desperate Housewives" and "Lost" from seasons past.
With the top networks delivering a combined 40 million weekly viewers to advertisers, broadcasting remains a potent platform, said Marc Berman, analyst for Media Week Online. But the medium is only as strong as its programming.
"Did the networks really put on anything that people said, 'Wow, I have to watch this?'" Berman said.
As far as new shows go, the answer is a resounding no.
That goes for the general public, but what everyone in the biz is watching are the WGA/AMPTP talks as the strike date rapidly approaches. And what you should be reading is The Artful Writer and Craig Mazin's insightful opins and timely updates.
Go for the posts, and stay for the comments.
That's all I got. Happy Halloween. Dress up and go play, but keep an eye out for the trick or treatin' kids on the road.